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Q Week 4. Creating Competitive Advantage Chapter 18 Chapter Preview: Marketing driven companies win, keep and grow customers by understanding customer needs, designing customer driven marketing strategies, constructing value-delivering programs, engaging customers building partner relationships. Takeaways: Explain the fundamentals of competitive marketing strategies based on creating value for customers. Illustrate the need for balancing customer and competitor orientations in becoming a market-oriented organization. Read in the Textbook: Chapter 18. Assignment: One (1) page: Conduct a customer value analysis for competing companies in an industry of your choice. Who are the weak and strong competitors? Explain? Assignment: One (1) page: The nations traditional newspapers face a lot of competition. What strategies would you recommend for newspapers to remain competitive? Assignments Due: Tuesday, 3/21@11:59pm.. Assignments will not be accepted after due date.

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Newspapers are the most commonly and traditionally used medium for marketing. In today's digital age, traditional newspapers face stiff competition from online news portals and social media platforms (Dimmick). However, there are several strategies that newspapers can adopt to remain competitive in the food industry: 1. Focus on food-related content: Traditional newspapers can differentiate themselves from online competitors by providing in-depth coverage of the food industry. This can include news about food trends, restaurant reviews, recipes, and interviews with celebrity chefs.